129610The MTA is facing a projected budget deficit of nearly $900 million next year. So how is the agency planning to raise some extra cash? By wrapping subway cars in ads, that's how! That means that in addition to the ads you usually see inside the cars (not to mention on the platforms and in stairwells), now the exteriors of subway cars will promote slip-and-fall lawyers and TOEFL classes, too. Actually, the first ad, which will be unveiled later today, won't be quite that low-brow—it's for the History Channel. (The photo to the left is from Stockholm.) But just think of how unappealing it will be to stand on a subway platform and see a train roll into the station with a 23-foot ad featuring the beaming face of Dr. Jonathan Zizmor.